![]() Sales promotions to grow your subscriber list Or consider an alternative, such as offering a special price - for example, “nothing over $20” - or a buy-one-get-one deal. Discounts can be limited to a specific point in the customer journey - for example, their first online order - or a seasonal or holiday promotion. According to the Salesforce 2021 survey of 12,000 consumers, 85% of Baby Boomers said that discounts are the most valuable part of a loyalty program. Offering a discount is a tried-and-true way to win over customers, boost sales, and move stock. Once customers are willing to take that first step and try your product - through limited trial periods, discounts, special offers, free shipping, branded gifts, loyalty programs, or digital coupons - they’ll be happy enough with the results to spend more with you. What are the basic strategies for sales promotions? ![]() Falling short of expectations could mean losing customers, attracting negative reviews, and damaging your brand’s reputation. Shoppers and prospects want this level of customer engagement across the entire customer journey - meaning marketers need to think well beyond their traditional domain. They are looking for offers that are personally relevant, and they want to feel like companies they engage with truly understand them as individuals. ![]() Customers want a personalized experience that matches their standards for product quality.
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